Marketing

Performance vs Capability

Why buy a Hummer when an Accord gets you there just the same?

I’m not talking about off-roading; I’m talking about commuting. When I used to travel from Long Island to Manhattan, there was a pattern you couldn’t ignore while staring out the window. There were parking lots at train stations filled with two types of cars:

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Respect the Work: Why IT Buyers Don’t Need Another Star Wars Pun

Pop culture references are everywhere in IT marketing. Infrastructure campaigns are built around lightsabers from Star Wars, firewall ads are wrapped in fantasy metaphors, and compliance webinars are named after space operas. If you need 50 “clever” taglines, you can generate them before your first cup of coffee cools.

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Getting in Touch

Have a question? Want to talk tech? Curious about something you saw here?

Reach out. I’m always up for a good conversation, answering a thoughtful question, or geeking out over infrastructure, design, or the overlap between them. I’ll get back to you when I can.

Looking to build something? Launch something? Fix something?

If you see alignment between your work and mine, let’s explore it. I collaborate with IT organizations, creative teams, and builders who value thoughtful execution and clear outcomes. If it’s a good fit, we’ll make it happen.